Privacy policy

Who we are

VITARA is operated by VITARA LTD.

Registered office address: 66 Haddon Street, Leicester, England, LE2 0GH.

Company registration number: 16955219. Registered with: Companies House.

Contact: [email protected] · +44 7868 245352. Mon–Sun, 8:00 am–7:00 pm (UK time).

UK returns address: 65 Churchill Road, Richmond upon Thames, England, TW11 0EE, United Kingdom. See our returns page before sending goods.

Information we use

• Orders: your name, email, telephone number, billing and delivery addresses, products, amounts, order references and payment/delivery status. These details let us fulfil the purchase and provide support.
• Accounts: your profile, saved addresses, order history, password hash and session information. We do not store your password in readable form.
• Support and returns: the details and messages you submit, our replies and the associated order.
• Reviews: your submitted name, email, rating and text. Approved reviews display your chosen name, rating and text; your email is not published. We moderate spam, personal information and relevance regardless of score.
• Security: request IP addresses, access/session identifiers and limited technical records used to secure the store and prevent abuse.

Why we process information

We use order and account information to take steps at your request and perform purchases. We use transaction records to meet applicable accounting and legal obligations, and limited security information for our legitimate interests in preventing fraud and maintaining a reliable service.

Requested basket reminder emails are based on your choice and contain a link to stop them. Live chat loads automatically to offer support; see our cookie information for how Jivo works. You can contact us without sending a chat message.

Payments and service providers

Payments are handled on Paynid’s hosted payment page. We send the order amount, reference and checkout details needed to process payment and receive payment identifiers, status and diagnostic codes. Card numbers and security codes are entered with the payment provider; VITARA does not collect them.

Hosting/database providers process store records for us. Neo provides store email when connected. Jivo provides live chat, loads automatically and receives technical connection information when the widget loads, as well as any messages you send. Delivery providers receive the contact and address information needed to deliver an order. We may also disclose relevant records where required by law or to resolve a dispute.

Our seller is based in the United Kingdom. Some service providers may process information outside the UK. Where applicable, international transfers require appropriate contractual or other lawful safeguards. Contact us for information about the arrangements applicable to your data.

Storage and retention

We restrict access to staff who need it for their assigned duties. Account passwords are hashed; stored mail connection secrets are encrypted.

We retain order and payment records as needed for fulfilment, returns, accounting requirements and legal claims. Account and support data are retained while needed for the requested service and related enquiries. Retention depends on the purpose, unresolved disputes and applicable record-keeping obligations. You can request access or deletion; some records may need to be retained by law.

Your choices and rights

You may request access, correction, erasure, restriction or a copy of your information, and object to processing where applicable. Write to [email protected]. We may need to verify your identity before handling a request.

You may complain to the UK Information Commissioner’s Office. Please also contact us so we can try to resolve your concern.

Do not include card details, passwords or payment verification codes in reviews, chat or support messages.